Mazda Awards Scholarships For 2013 YFU Japan Program

The Mazda Foundation is pleased to announce the six recipients of the Mazda scholarships to the 2013 Youth For Understanding (YFU) international high school exchange program in Japan. The scholarship winners will spend six weeks this summer living with host families near Mazda's worldwide headquarters in Hiroshima.

The following sons and daughters of MNAO and Mazda Dealer employees received scholarships:

Samuel Fields
Nate Sookwongse
MNAO
MNAO
Bollingbrook, Illinois
Buena Park, California

Brandon Rothweiler
Shawn Woleslagle
MNAO
Drivers Village Burdick Mazda
Fiskdale, Massachusetts
Liverpool, New York

In addition, two national winners received scholarships:

Alaisa Cowherd
Luis Gruber
Virginia Beach, Virginia
Weston, Florida

Since 1984, The Mazda Foundation has funded Youth for Understanding (YFU) in order to promote cross-cultural understanding between America and Japan. The YFU scholarship from the Mazda Foundation, which is valued at $9,895.00, provides round-trip domestic and international air travel, placement with a specially selected host family in Japan for six weeks, a pre-departure orientation and support services provided by YFU in Japan and the U.S.

This year's select group of students will join the more than 250,000 young people who have participated in an exchange program with YFU.

The program begins at the University of California, Berkeley, with a three-day pre-departure orientation, which emphasizes Japanese language, culture and etiquette. Students then fly to Japan, where they learn about Japanese culture by living with Japanese host families, participating in local activities, visiting schools and one-on-one interaction with their host families. The students' Japan experience will culminate with a visit to Mazda's Headquarters in Hiroshima where they will have the opportunity to meet with Mazda Motor Corporation engineers and designers.

The Mazda Foundation is proud to be able to provide this truly unique opportunity to such a diverse group of high school students.


Courtesy of House of Japan

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2013 Mazda3

Conviction. Creativity. Courage. They're what inspired Laird Hamilton to devise a simple-yet-ingenious way to catch monster waves and change the sport forever. And what led us to engineer the 2013 Mazda3 with a powerful, fuel-efficient SKYACTV-G engine for an impressive EPA-estimated 40 highway MPG. This is the Mazda Way, and this is the Mazda3.

Thank you to Hugo for this outstanding and thoughtful review of our dealership!

"We stopped at Tracy Mazda. At Tracy Mazda, we met Michael Hallsted. Warm fella'. During the test-drive, my girls immediately appreciated the difference in interior quality, cargo space professional grade of this vehicle. On our way back to the showroom I explained to Michael, that I had spotted a vehicle at the Dublin store with the proper specs, but had felt awkward there. He explained to me that both store belong to the same owner and that the policy is to take care of the customers. We sat down and I gave him the papers I had worked on with Michael B. at Dublin. Michael H. was very courteous and personable. While we discussed price, option, experience, and other things of life my two young daughters were playing "out-run" on the car simulation console. The environment is really pleasant. The few hours we spent wrapping things up were surprisingly agreeable. By the end of the day, we bought this beautiful Mazda and came home knowing we were treated kindly and fairly. I came back to pick up the car the next day, and Michael H. had filled up with a full tank of gas.

In summary, shopping for the perfect car for our family was really hard, and most dealers don't want to give you any quote or negotiate any deal. The salesman on the floor is put in a position where he has to proxy the offer to the sales manager, so he plays ping-pong on any offer. This process is really stressful for the consumer, and unless you are a savvy buyer, you are always left with the feeling that you've been taken advantage of.  At Tracy Mazda, this was the opposite. I felt respected and gave them my business. I would certainly consider coming back and take advantage of the loyalty discount for my next Mazda. Thank you Michael H  !" -Hugo

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with Zoom-Zoom early on – the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.

As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward.


Courtesy of Auto Blog 

Car Care Tip of the Week: Keep leather from drying out and cracking!

Leather cars seats are durable and don’t require a lot of maintenance. After a few years, however, the seats can become soiled. Use leather cleaner to remove dirt and stains. Then apply a leather protectant formulated for pigmented or top-coated grain leather (the leather used for most leather car upholstery). Protectants will resist stains and make the upholstery easier to clean in the future. Choose a protectant that includes conditioners to keep your leather supple.

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